Thomas Campbell, MD

My Dad and I co-authored The China Study® 10 years ago and we have heard stories of revitalized health from around the world. Now, as a physician, I wanted a more practical follow-up book based on The China Study principles that have changed so many lives. I wanted a book that explores the science behind recent dietary confusion surrounding issues like soy, sugar, oils, wheat, GMO, and feeding kids. The Campbell Plan does this, but more importantly it will then help you transform your diet and your life.

You’ll learn the behavioral principles to succeed in your journey, as well as what to stock in your kitchen, how to read labels and shop, and what to watch for in social and eating out situations. There are over 55 delicious and easy recipes from leading chefs and websites for you to sample my favorite recipe sources in a two-week menu plan.

This is the most practical and evidence-based book I could think to write, building upon the life-changing message of The China Study. My ultimate success is if The Campbell Plan helps you achieve all of your health goals.

Be well and good luck!
Thomas Campbell, MD

This is a book that you will want in your library. It is well written and contains a fresh and unique perspective on the more nettlesome diet and health issues. I believe you’ll like its scientific perspective, its practical advice, and its recipes. Your health and well-being stand to benefit enormously. T. Colin Campbell, PhD Co-Author, The China Study® Author, Whole and The Low-Carb Fraud

Book Excerpt

The Campbell Plan

by Thomas Campbell, MD

The Simple Way to Lose Weight and Reverse Illness, Using The China Study's Whole-Food, Plant-Based Diet

Download an excerpt from The Campbell Plan by Thomas Campbell, MD.

PDF Excerpt
Table of Contents
    Foreword by T. Colin Campbell, PhD

    Part 1 – Foundations of Health

  1. The China Study
  2. Cavemen Counting Carbs
  3. The Three Food Groups
  4. The Daily Practice
  5. Part 2 – Hot Topics

  6. Refined Plants: Sugar and Soy
  7. Oils and Fats
  8. Fish
  9. Is Wheat Truly Terrible?
  10. A Gluten-Free World
  11. Organic and GMO
  12. Supplement Mania
  13. The Art of Feeding Monkeys Children
  14. Part 3 – The 2-Week Campbell Plan

  15. The Campbell Plan: Out with the Old
  16. The Campbell Plan: In with the New
  17. The Campbell Plan: Menu Plan and Shopping List
  18. The Campbell Plan for Life: Making it Stick
  19. Conclusion
  20. Recipes


John Robbins

Author of Diet For A New America and The Food Revolution
President, The Food Revolution Network

"Rare is the physician with the humility and the wisdom to tell us the truth — that the lifestyle choices we make are more consequential for long term health than any pill or procedure Western medicine can provide.

But Thomas Campbell, M.D. does exactly that, and what’s more, goes on to explain, in a clear and deeply human way, precisely what the diet and lifestyle choices are that have been proven to lead to the healthiest possible outcomes. This excellent book has my highest recommendation.” Reduce Text

Gary Player

Golf Icon

"I was thrilled to hear that Dr. Thomas Campbell decided to expand upon The China Study with The Campbell Plan. Dr. Campbell not only utilizes his medical experience coupled with nutritional studies to further explain the benefits of a plant-based diet on all aspects of our health in The Campbell Plan, but also shows how to easily transition to a plant-based lifestyle. I urge anyone interested in their health to read this book because it will change how you see diet and nutrition in your everyday life.” Reduce Text

Michael Klaper, MD

TrueNorth Health Center

"Reading The Campbell Plan puts you in the presence of a caring, experienced family physician who powerfully reveals the Standard American Diet as the chief culprit in our major disease epidemics: obesity, diabetes, high blood pressure, heart attack and stroke, and many cancers and autoimmune diseases.

Then, clearly, sweetly, Dr. Campbell guides you through the simple steps that make truly healthy eating simple, practical - and delicious! The benefits to your health will be nothing short of spectacular - a leaner, more functional body and freedom from pills and procedures! This is one "doctor's appointment" you will enjoy - and benefit from all your life. Highly recommended!” Reduce Text

Caldwell B. Esselstyn, Jr., MD

Author, Prevent and Reverse Heart Disease

"Dr. Tom Campbell solidifies his stature as a leader in ending chronic illness with clarity and convincing science in his new book, The Campbell Plan.” Reduce Text

Alan Goldhamer, DC

Founder, TrueNorth Health Center
Co-author, The Pleasure Trap

"As director of the TrueNorth Health Center for the past 30 years, I have supervised the care of over 15,000 patients participating in our inpatient program where we use fasting and a whole food plant based diet to help patients overcome a host of chronic diseases caused by poor diet choices.

I was thrilled to read Dr. Tom Campbell’s new book, The Campbell Plan, which transforms the scientific insights of his previous groundbreaking book, The China Study, into an easy to understand and apply approach to getting and staying healthy! This book will be mandatory reading for all of our patients.” Reduce Text

Kathy Freston

NY Times Best Selling Author of The Lean, Veganist, and Quantum Wellness

"Tom Campbell, MD is on a mission to shift the culture away from obesity and all its attendant ills, and he has the hard science to back up his very specific step by step plan. This book just may be the spark of light you need to find your way back to health, and with your health, your family and community will also be affected in myriad positive ways. Get ready for a transformation, because something very exciting is brewing within these pages.” Reduce Text

Amy Joy Lanou, PhD

Chair and Associate Professor, Department of Health and Wellness
University of North Carolina Asheville
Co-author, Building Bone Vitality

"Dr. Tom Campbell expertly and creatively blends evidence-based recommendations and practical information in "The Campbell Plan." His well researched advice on nutrition "hot topics"--supplements, dairy and bone health, wheat, sugar, omega-3's, soy, and more--are a much needed addition to the literature supporting transition to and maintenance of whole-food, plant-based dietary patterns. I urge you to read this book to put the remarkable benefits of building your meals from fruits, vegetables, grains, and legumes into action. Your body (and doctor) will applaud you. ” Reduce Text

John McDougall, MD

Author, Researcher, and Founder of the McDougall Program

"Thomas Campbell, MD leads a new generation of physicians turning the world back to dietary sanity with plant-based nutrition. Read The Campbell Plan for super health and life-long weight loss.” Reduce Text

Douglas J. Lisle, PhD

Co-author, The Pleasure Trap

"With this most worthy companion book to The China Study, Dr. Thomas Campbell is once again a superb guide on our journey to optimum health. Reading this book feels like a comfortable afternoon chat with a wise and trusted friend. But it’s even better, because it’s with a wise and trusted doctor about the most important questions we have. What will strike the reader most is Dr. Campbell’s admirable balance between confidence and humility. When he’s not yet sure, he tells us why. When he is sure, he not only explains why, but shows us how. Don’t miss it.” Reduce Text

Alona Pulde, MD & Matthew Lederman, MD

Authors of The Forks Over Knives Plan
Founders of Transition To Health Center

"The Campbell Plan is a terrific adjunct to the China Study and will ensure that your path towards better health is not only easy but truly enjoyable!” Reduce Text

Liana Lianov MD, MPH

Past President,
American College of Lifestyle Medicine

"This easy-to-read book offers practical information and tips, including recipes, on healthy eating that prevents and treats chronic disease. Dr. Tom Campbell navigates the reader through the confusing landscape of nutrition, helps to interpret the science and addresses the areas where the science has yet to catch up.” Reduce Text

Gary A. Giovino, PhD, MS

Professor and Chair, Department of Community Health and Health Behavior
School of Public Health and Health Professions
University at Buffalo, SUNY

"As the evidence on smoking and health became clear in the 1960’s, doctors led the way by quitting smoking in record numbers. Over time it’s become a standard of care to advise smokers to quit. As the evidence on a whole-food plant-based diet accumulates, more and more doctors and health-care providers will improve their diets and help their patients to do so as well. This book is a breath of fresh air.

Not only does it address some of the more confusing issues about diet and health, it also recommends helpful behavioral strategies that are empowering. The “my patients won’t change” mantra that we hear so often is disempowering and undermines public health. As Dr. Campbell feels and writes, patients certainly deserve better. And better means increasing knowledge about a way of eating that is incredibly healthful, enjoyable, and sustainable.” Reduce Text

Thomas L. Campbell, MD

Chair, Department of Family Medicine
University of Rochester School of Medicine
Chair, Council of Academic Family Medicine
(no relation to the author)

"This book is a wonderful and helpful sequel to The China Study. Dr. Tom Campbell (no relation) summarizes the research demonstrating the health benefits of a whole-food, plant-based diet (why we should change our diet) and then provides very practical advice on how to adopt such a diet, even including menu plans, recipes and shopping list. I highly recommend The Campbell Plan to health professions, patients and the general public.” Reduce Text

Rip Esselstyn

The #1 New York Times bestselling author of The Engine 2 Diet and My Beef with Meat.

"The Campbell Plan is a clear, concise, and thorough strategy for anyone who wants to take their health to the moon following the principles of a whole foods, plant based diet. Who better to guide the way than Dr. Tom Campbell!” Reduce Text

Marilyn Gentry

President, World Cancer Research Fund International

"The groundbreaking research of the original China Study helped usher in a revolution in thinking; today, the global scientific community recognizes the clear connection between healthy diets and lower risk for many cancers.” Reduce Text

Purchase the Book

Author Bio

Thomas M. Campbell II, MD is the co-founder and clinical director of the University of Rochester Program for Nutrition in Medicine, where he works with individuals and groups to prevent and treat illness through diet and lifestyle. A board certified family physician, Dr. Campbell is the medical director and an educator at the T. Colin Campbell Center for Nutrition Studies, a nonprofit organization in Ithaca, NY, which promotes optimal nutrition through science-based education, advocacy, and research in partnership with eCornell, Cornell University’s online course provider.

A graduate of Cornell University, Thomas is author of The Campbell Plan: The Simple Way to Lose Weight and Reverse Illness, Using The China Study’s Whole-Food, Plant-Based Diet. He is co-author, with his father T. Colin Campbell, PhD, of The China Study. The China Study has sold over a million copies and in 2011 the documentary Forks Over Knives was released, inspired in part by the work presented in The China Study.

Dr. Campbell got his medical degree from the University at Buffalo School of Medicine and completed residency training in Family Medicine at the University of Rochester, Highland Hospital. He was awarded the UB 2010 American Academy of Family Physicians award for Excellence in Family Medicine along with UB’s 2010 Humanitarian Zebra Award for “dedication to patients and willingness to consider unusual diagnoses.” Thomas regularly presents on the topic of nutrition and health, both for professional audiences and laypeople. He has published in the Israel Medical Association Journal and in CME publications Primary Care Reports and Integrative Medicine Alert. He has completed multiple marathons.